Social Food Project

Fitzroy, VIC

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Our experiences allow people to engage with content in new and exciting ways for sustainable behaviour change.

All of the complex challenges of our work need to be solved with others. Although individuals can have profound impacts on the world, it is through working together with community that real change happens. That is why we are focusing on creating experiences that build relationships, understanding and empathy in the community, so that we can address the challenges of the future together.

Our mission is to create the conditions for people to have ‘light bulb moments’. These moments shake our core assumptions and can drive new behaviours. Our experiences give people the opportunity to rethink their actions and enact more sustainable behaviours.


450 Smith Street,
Fitzroy, VIC

Opening Hours

Event Bookings Only

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The GoodFish Project

Do you work in or own a restaurant, and want to commit to making better seafood choices?

Apply using our online form and we will be in touch to start helping you support healthier oceans.